Lavin—to collaborate with. Market sources say the Swedish fashion giant will unveil a project with Lanvin and its creative director Albez Elbaz within the coming weeks. This collaboration between Lanvin and H&M fuses together two ends of the contemporary fashion world.
“H&M approached us to collaborate and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.
“We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with sharp focus on shape and details for both women and men. The launch in November is going to be full of wonderful surprises.” Margareta van den Bosch, creative advisor at H&M.
The collection will go on sale in around 200 H&M stores. It will be launched November 20th in North America and on November 23rd in the rest of the world. The collection of both womenswear and menswear will be revealed to the world on November 2nd in a film that will be available on hm.com
This launch between Lanvin and H&M is one of the most anticipated events of the year. It’s a project that will be a coup for H&M, given Alber Elbaz’s talent of transforming the Paris-based label, founded in 1889 by Jeanne Lanvin, into a fashion powerhouse.